Radio Remains a strong Media in Canada

December 26, 2023

Radio Remains a strong Media in Canada

Radio in Canada remains consistently popular with an average weekly reach of 85% for adults. Perhaps reflective of the work-from-home trend, in-home represents 52% of tuning. Out-of-home listening represents 48% of tuning. Since many people are still working from home some or all days of the week, this has influenced the nature of drive tune-in times.

The new PPM release from Numeris completes the 13-week period covering Aug. 28 to Nov. 26, 2023. All references to adults are for ages 12-plus.

Let’s look at the five PPM markets.

Toronto

Bragging rights at the top of the ratings heap go to CBC Radio One delivering a 13.2% share for adults, up from 11.5%, followed by CHFI-FM with 12.8%. BOOM 97.3 comes out on top for women 25 to 54 with a 12.1% share followed by CHFI-FM at 11.4% and CHUM-FM with 10.4%. For males 25 to 54, CityNews 680 leads with 9.0% followed by BOOM with 8.4% and Z103.5 at 8.3%. Q107 is out in front for males 18 to 34 with a 10.8% (down from 16.4%) followed by BOOM at 10.4%. CHFI-FM tops the list for women 18 to 34 at 21.5% share followed by BOOM with 15.5%.

Vancouver

CKNW grabs the #1 spot for adults with a 15.1% share of hours tuned (up from 14.5%). Taking the top spot for women 25 to 54 is 94.5 Virgin with 19.4% (up from 19.0%) share. CKNW holds the lead for males 25 to 54, delivering a 14.4% share followed by Virgin at 10.5% and Fox at 10.1%. Move 103.5 is out in front for males 18 to 34 with a 14.1% share of hours tuned. When it comes to women 18 to 34, The Fox is first place with an impressive 19.8 %.

Edmonton

102.3 Now Radio takes #1 with adults, posting a 9.4% share of hours tuned. Now holds top spot for women 25 to 54, delivering a 15.8% share (down from 16.9%). The Bear tops the list for males 25 to 54 with an 11.6% share followed by K97 at 11.2%. For males 18 to 34, Now is well out in front at 19.9%, up from 18.2%. CISN Country led with women 18 to 34, delivering a healthy 18.7%.

Calgary

CBC Radio One leads the way for adults with an 11%, while 90.3 Star 95.9 Radio is popular with females, taking #1 spot for women 25 to 54 delivering a 12.4% share followed by 90.3 AMP radio at 12.2%. For males 25 to 54, X92.9 rules with a 13.4% (down from 14.2%). 101.5 Today Radio is in the top spot for males 18 to 34 delivering a 19.3% (up from 16.9%). Star 95.9 tops women 18 to 34 posting a 13.4%.

Montreal

CHMP 98.5 FM is #1 for adults (Franco) with a 22.4% share (up from 21.0%). For adults (Anglo) CJAD 800 is #1 with a 27.5% (up from 26.5%). CHMP-FM is also tops with women, taking #1 spot for 25 to 54 (Franco) delivering a 18.5 % share (up from 16.8%) followed closely by 107.3 Rouge at 18.4%. For women 25 to 54 (Anglo), The Beat 92.5 is way out in front with a 29.8% share (down from 36.5%). For males 25 to 54 (Franco), CHMP 98.5 FM is on top at a 23.7% share (up from 22.3%). For males 25 to 54 (Anglo), CHOM-FM is #1 at 19.9%, up from 18.9%.

David Bray, Media in Canada

www.canadaradiomedia.com