Immerse listeners in your brand through the power of audio.
Make every moment count in today's highly mobile and
connected consumer environment.
Audio advertising offers marketers a unique channel to reach engaged listeners and achieve a high share of
voice. Our quality, brand-safe environment allows you to buy targeted ads from all the major audio publishers,
allowing you to build personalized connections at scale
Why include programmatic audio?
Audio Is Only Growing Bigger
With programmatic audio advertising, you can connect with a growing, captive, and engaged audience. In 2023,
66.5% of Americans (225.8M) are listening to digital audio monthly.
Provide Listeners an Immersive Experience
Audio is a personal, immersive experience where advertisers can command a listener’s full attention.
Reach Audiences In Screen-Free Moments
Cannect with listeners when they’s on the go, in the car, or at home across many devices, including
desktop, mobile, tablet, and connected devices.
Why is audio so powerful with Canada Radio Media?
Premium, Brand Safe Environments
Access inventory across multiple premium sellers—including big hitters like SoundCloud—and manage it all
through a single interface. Execute brand
safe ad buys through both open marketplace and Private Marketplace deals, providing you with a high degree of
control over where
your ads are served
Powerful Listener-Level Targeting
Digital advertising campaigns are unmatched when it comes to the ability to target specific demographics,
household income, online behaviour,
and location. And programmatic audio is no exception when it comes to fine-tuning your targeting. Use data
from audio partners like Spotify to target
specific genres, playlists, moods, moments, and more.
Audio is a powerful complement to other programmatic channels. With Canada Radio Media, advertisers can reach
consumers throughout the entire
funnel, creating a cohesive story across native, display, video, connected TV, audio, in-game, and digital
Add an Audio Companion Banner
Boost your audio campaigns with an audio companion display banner. This powerful tool is both visual and
clickable, and can help provide a connection
to your brand message
Access Leading Audio Publishers
Gain access to a wide array of premium inventory from the world’s largest audio providers, including podcast,
radio, sports, and online music services
Audio Reporting and Attribution
Unlike terrestrial radio, you can track the impact of your audio campaigns in the same manner as your other
programmatic buys. Metrics include cost
per completed listen, audio completion (AC), audio completion rate (ACR), quartile AC, and more.
This data also opens up the ability to connect ad exposure to real-world results. Canada Radio Media provides
you with in-house solutions and has
partnered with leading attribution providers to enable today’s media buyers to start looking at the impact of
audio across the buyer journey.
Hit the Right Note With Your Creatives
New to programmatic audio? Level up your audio campaigns with the Creative Studio. The Canada Radio Media
Creative Studio offers extensive
creative consultation, matching creative assets with campaign KPIs, and ad creation to optimize specific
platform capabilities. Our team of
Creative Strategists can assist with copywriting, post-production editing, and best practice recommendations
Start Planning Your Radio Campaign Today
Canada's performance based media planners and buyers